SAN FRANCISCO – October 6, 2014 – Prosper (www.prosper.com), a leading online marketplace for consumer credit, today announced it has named Cheryl Law as Chief Marketing Officer of its parent company, Prosper Marketplace. Formerly CMO at Hotwire, Cheryl brings to Prosper Marketplace more than 20 years of management and marketing experience across traditional and digital brands. At Prosper Marketplace, Cheryl will be responsible for all branding, customer acquisition and corporate communications.
“Cheryl’s expertise in brand strategy and consumer marketing will be a major asset as we continue on our trajectory of rapid growth,” said Aaron Vermut, CEO, Prosper Marketplace. “Over the past year, loan originations through the Prosper platform have grown more than 400% and continue to break new records every month. Now is the right time to expand our marketing efforts with a leader like Cheryl.”
“Prosper Marketplace offers a unique opportunity to join a company that is transforming an entire industry by creating innovative products and services that improve on the traditional ways of borrowing and investing money,” said Cheryl Law. “I’m thrilled to join the company and look forward to opening up marketing efforts that will further increase the acquisition of both borrowers and lenders on the Prosper platform.”
Prior to Prosper Marketplace, Cheryl was CMO at UniversityNow, a social impact venture aiming to provide affordable and accessible quality higher education to people everywhere. Prior to UniversityNow, Cheryl spent 13 years at travel site Hotwire, including eight years as CMO. She was part of the small team that launched the Hotwire brand, and ultimately built it into a Top 5 online travel agency. Before Hotwire, Cheryl was at Procter & Gamble, where she focused on consumer insights and segmentation for some of the company’s well-known brands such as Crest, Folgers, and Pantene. Cheryl earned a B.A. in Economics from Vanderbilt University.
Prosper Funding LLC (“Prosper”), headquartered in San Francisco, is a leading online marketplace for consumer credit. Prosper connects people who want to borrow money with people who want to invest money. With a commitment to providing world-class customer service, the convenience of applying online day or night, and none of the lengthy applications or wait times associated with traditional avenues, Prosper offers people a superior way to borrow money at fair rates. Over the past six years, nearly $2 billion in personal loans has originated through the Prosper platform, helping people around the U.S. consolidate credit card debt and finance major purchases. Learn more about borrowing and investing through Prosper at www.prosper.com. Prosper Marketplace, Inc., founded in 2006, is the parent company of Prosper Funding LLC.