Updated Branding Aligns with Prosper’s 20th Anniversary Celebration
San Francisco—July 1, 2025—Prosper Marketplace, a fintech pioneer providing affordable financial solutions to consumers across the credit spectrum, unveils its first brand refresh in nearly a decade—marking a key milestone as the company celebrates its 20th anniversary and prepares for continued growth. The updated look and feel of the brand will be rolled out in phases across Prosper’s platform over the upcoming months, ensuring a seamless transition for customers.
Founded in 2005 as the first peer-to-peer lending marketplace in the U.S., Prosper has grown into a multi-product personal finance platform, having helped over 2 million customers access over $30 billion in total funding. The refreshed brand imprints a more cohesive identity across Prosper’s expanding ecosystem and lays the groundwork for the company to scale in the years ahead.
“As Prosper has grown from a single-product startup to a full-service platform over the past 20 years, our brand will adapt to reflect that evolution,” said David Kimball, CEO of Prosper. “This refresh is more than a new look. It has been 20 years in the making. It is just the tip of the iceberg in the evolution of how we present our services and deliver value to our customers, which includes our ongoing shift toward product unification. We will continue to proactively stay one step ahead in order to do even more to improve our customers’ financial well-being.”
Introducing a Fresh Look
Prosper’s refreshed brand identity, including its modernized logo, is designed to create a more personal and synchronized experience across the platform—enhancing usability and accessibility.
Prosper is also introducing its first official tagline—”Helping People Thrive”—which embodies the company’s mission to advance financial inclusion for all.
“With this refreshed and cohesive brand, Prosper is deepening the trust it has built over its first two decades,” said Allyson Bryant, VP of Product and Marketing at Prosper. “We’ve honored the most trusted elements of the brand’s legacy while introducing a modern, forward-looking identity—solidifying our role as a standout force in the industry for years to come.”
About Prosper
Founded in 2005, Prosper introduced U.S. consumers to an innovative new approach to personal finance called peer-to-peer lending. Twenty years later, Prosper has helped over 2 million customers achieve financial well-being through a comprehensive suite of products.
Prosper’s flagship personal loan marketplace continues to offer a unique value for borrowers and investors alike. Home equity loans and lines of credit through Prosper provide homeowners a range of options and choices for tapping into the equity they’ve worked hard to build. The Prosper® Card supports people seeking access to credit and flexibility in managing their finances.
Regardless of the product, Prosper is dedicated to meeting people where they are in their financial journey, in order to advance their financial well-being. Learn more at www.prosper.com.
*All personal loans made by WebBank.
Prosper’s borrower payment dependent notes (“Notes”) are offered pursuant to a Prospectus filed with the SEC. Investors should carefully consider the risks, uncertainties, and other information described in the Prospectus before investing.
The Prosper® Card is an unsecured credit card issued by Coastal Community Bank, Member FDIC, pursuant to license by Mastercard® International.
All home equity products are underwritten and issued by Prosper’s Lending Partners. Please see your agreement for details.
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